Restaurant website design · Concept build
East Nash Diner
Every restaurant site gets the same three questions: are you open, what's on the menu, where are you. This build answers all three before the first scroll — in type big enough to read from a barstool.
The brief
Build a site for a no-nonsense East Nashville diner with real personality — a place that's proudly not fancy. Success is simple: fewer 'are you open?' phone calls and more people walking in hungry.
Riverside, Magnolia, and East Nash are demonstration businesses — we built the sites first so you can judge the work before anyone pays for it. Every technique here ships in real client builds.
The design moves
"Open now" as a living status
The nav carries a live open/closed pill with tonight's closing time. Hours also anchor the footer of every screen — the single most-searched fact about any restaurant, never more than a glance away.
Type with the volume turned up
"Coffee. Pancakes. All day." in massive editorial type does what a mission statement can't. The voice of the place is the design — black, coral, and zero pretension.
A real menu, not a PDF
The full menu is HTML — searchable, zoomable, screen-reader-friendly, and updated in minutes. No pinch-zooming a scanned PDF from 2019.
Personality as differentiation
"A proper diner in a city that keeps trying to get too fancy" — the copy sells the counter, the coffee, and the attitude. Nobody confuses this site with a chain.
On the phone, where it counts
Restaurant traffic is overwhelmingly mobile — someone in a parking lot deciding in the next thirty seconds. The mobile build pins hours to the bottom bar, keeps the menu one tap away, and loads fast enough for a moving car's data connection.
What a build like this costs
Basic package + menu build + copywriting ≈ $850–$1,000.
A diner build can start from the Basic package if you already have a Google Business Profile — add the menu system and a few pages of copy. Standard makes sense when you need the local-search groundwork too.